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Job no: 527657
Work type: Full time
Location: Shatin 沙田
Job posting date:

Working at the IKEA Group means that you are part of an inspiring, fun and fast-paced environment. We’re the world’s largest home furnishing retailer, with 135,000 co-workers and operations in 43 countries. We offer exceptional career and learning possibilities at IKEA. Our co-workers are encouraged to try different roles, and many change between functions and countries several times in their careers. You can design your own career path according to your development plan and future goals. We believe in every co-worker’s ability to develop. Because as you grow, IKEA grows too.

SEO Specialist

Job Responsibilities:

  • Provide SEO expertise in both onsite and offsite factors across all digital channels
  • Responsible for analyzing, reviewing and implementing SEO strategies and tactics to the owned digital channels, to increase the visibility on all major organic search players (Google, Yahoo, Bing etc.)
  • Keep a close eye on any new SEO regulations/algorithm updates from key search engines, timely implementation of recommendations and continuous optimization
  • Design and perform regular reporting on SEO performance, provide recommendations and follow through for implementation
  • Work with Web merchandisers, web editors, Marketing, CC&I and external vendors to develop quality content that will improve SEO results
  • Develop SOPs and best practices for content development that is relevant to SEO
  • Collaborate with Marketing team on SEM to find the best balance between organic and paid search, pro-actively provide feedback and monitor the effect between SEM and SEO hence achieve synergy
  • Identify, evaluate and select SEO vendor when necessary, liaise and collaborate with vendor on a regular basis 

Job Requirements:

  • Minimum 2 years’ experience in Search Engine Optimization
  • Specific knowledge of major search engines (Google, Yahoo!, Bing)
  • Experience using SEO specific and web analytics tools, Google Analytics a plus
  • Experience in designing and generating SEO reports, making sense of data and provide insights to continuously enhance SEO performance
  • Thorough understanding of SEO and the correlation between SEO and SEM
  • Basic meta and body copy writing skills (EN & TC)
  • Experience in briefing, working with and evaluating external agencies
  • Knowledge of Technical SEO like site structure optimization (site speed, code-to-text ratio, alt text etc.)
  • Knowledge of Onsite SEO like site content, keyword research and keyword mapping
  • Knowledge of Link SEO like robots.txt, backlinks, link profile optimization
  • Strong and effective communicator, a reliable team player
  • Organized, self-motivated, with good time management skills
  • Passion in home furnishing and IKEA culture & values
  • Proficient in Microsoft Word and Excel
  • Good command of spoken and written English and Chinese

To understand more about IKEA, please visit our company website at

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only.  It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment.  The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized.  Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department.

Applicants not heard from us within six weeks may consider their applications filed for future reference.

Apply now

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