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Apply now 介紹朋友
Job no: 529495
Work type: Full time
Location: Shatin 沙田
Job posting date:

WHY YOU WILL LOVE US

The first IKEA Hong Kong store was opened in 1975. Today, IKEA Hong Kong & Macau has five stores which are in Causeway Bay, Kowloon Bay, Shatin, Tsuen Wan and Taipa Macau. Merchandise pick-up points are located in Hong Kong Island East and Macau. IKEA Hong Kong & Macau is a member of the Dairy Farm Group of Companies that also operate IKEA retail stores in Taiwan and Indonesia.

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision:

“to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.


Digital Campaign Leader, North Asia

 

WHY YOU WILL LOVE US

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.

 

WHY WE WILL LOVE YOU

  • You have solid experience in developing brand communication through various digital platforms to achieve marketing objectives.
  • You are good at strategic planning and have broad knowledge of digital communication and creative concept evaluation/judgment to create impactful digital communications.
  • You have experience in working together with digital creative and media agency and analytics stakeholders/agencies on delivering results
  • You have proven co-operative social skill-set to work closely with cross-functional teams
  • You have experience in setting up and running reporting and analytics in digital environment
  • You have experience in communicating in English, with various audiences both verbally and in writing
  • You have in-depth experience with web analytics tools such as Google analytics
  • You are a data-driven business decision thinker or business/market intelligence experience preferred
  • You have up to date knowledge on latest web and online marketing developments
  • You have experience in setting up and running reporting and analytics in the digital landscape
  • You have knowledge of additional digital intelligence tools such as survey solutions and in-page analytics
  • You have thorough digital KPI development, implementation and validation knowledge
  • You are a degree (or above) holder in Marketing or equivalent
  • You have minimum 5-8 years' hands-on experience in Digital Marketing function

 

WHAT YOU WILL BE DOING DAY TO DAY

  • Strategically plan conceptualized idea and key message of national digital campaigns and activities based on commercial priority and consumer insight, which are feasible for both North Asia market.
  • In close co-operation with marketing cross function team and commercial department to develop digital campaign communications, and integrate the communication execution in all marketing functions are aligned in content, message, key visual and copy elements under the same direction.
  • Supervise media agency to optimize the most efficient and effective media buying to achieve campaign goal
  • Lead and optimize online contents including always on social media communication within the campaign planning process ensuring this channel is represented within the overall Marketing Communication mix supporting media efficient brand & visitation campaigns throughout the year
  • Continuously identify opportunities and make recommendations to improve digital campaign effectiveness by drilling into data in order to support store visitation, website visitation and conversion rates.
  • Create, maintain, distribute and communicate standard dashboards and reports to be used throughout the business
  • Advance the understanding of the digital consumer decision journey by performing website behavior and customer experience analysis
  • Work with functions (e.g. global web team, media agency and E-commerce) to define and develop reporting and analysis, based on KPIs, in order to optimize digital channel content and functionality
  • Educate and inform colleagues across functions on digital performance terminology, concepts, trends, insights and recommendations
  • Ensure that campaigns are tracked in line with best practice to allow holistic follow-up and optimization
  • Constantly adapt business ROI driven mindset and think about how to drive the digital communication newness and engage customers cost effectively

 

TOGETHER AS A TEAM

  • To establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives

 

STAFF BENEFITS

  • Annual Fixed Bonus, 5-Day Work Week, 17 days Public Holiday, Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave), Employee Medical Coverage, Non-Contributory Retirement Plan, Staff Purchase Discount, Birthday Coupon, Referral Bonus, Excellent Career Path

 

Kindly WhatsApp 5300 2164 for any Queries.

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.

To understand more about IKEA, please visit our company website at www.IKEA.com.hk

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only.  It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment.  The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized.  Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department.

Applicants not heard from us within six weeks may consider their applications filed for future reference.

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