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Job no: 531666
Work type: Full time
Location: Shatin 沙田
Job posting date:

Web & Marketing Performance Leader, North Asia



We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.



  • You have 5 years or above experience related to digital marketing and performance tracking
  • You are a strong track record of driving performance optimization
  • You have experience in digital platform management and operation
  • You have experience in creating and implementing strategic plans, setting KPI/budgets, following up on goals and evaluation
  • You have knowledge of digital marketing tools, customer data analytics, and cross-platform performance optimization
  • You can communicate fluently, confidently, and clearly in English
  • You are proactive, motivated, and with strong ownership to deliver results, and work as part of a team as well as independently
  • You have experience in digital marketing in retail, FMCG, or home furnishing industry
  • You have work experience in customer-centric businesses
  • You have proven experience in working digital marketing or performance optimization for MNC



  • Lead and manage IKEA Taiwan, HK, and Macau official website/App platforms to ensure satisfying user experiences, providing home furnishing inspiration, solutions, products and offers according to individual customer needs
  • Responsible for defining and establishing Marketing Performance Framework (including KPIs and measurements)
  • Work with Web and Marketing Performance Manager to build the overall performance tracking and analysis of paid, owned, and earned media effectiveness and efficiency, to identify communication journey optimization opportunities
  • Plan and execute cross-platform communication effectiveness tracking which integrates customer online and offline footprints and enables more personalized communication with relevance
  • Provide optimization insights and recommendations to other stakeholders and lead the segmented communication journey process establishment and operation, to ensure continuous optimization of communication performance and ROI improvement
  • Co-develop and manage IKEA Taiwan, HK, and Macau official website/App platforms with the E-commerce team to ensure optimization of customer in-site experiences, which leads to better add-to-cart and conversion
  • Support development and paid search optimization strategy and execution to enable effective leads to IKEA website, Apps, and other e-platforms



Manage IKEA official web platform to ensure satisfying user and shopping experiences, providing home furnishing inspiration, solutions, and product information that fits individual customer needs. Establish a Marketing Performance tracking and evaluation framework, defining the KPIs & measurement, optimizing the communication journey effectiveness and ROI, and influencing the marketing and business partners to act on recommendations. Establish an efficient model of setting, tracking, and optimizing cross-platform customer journeys to increase marketing ROI.



Annual Fixed Bonus, 5-Day Work Week, 17 days Public Holiday, Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave), Employee Medical Coverage, Non-Contributory Retirement Plan, Staff Purchase Discount, Birthday Coupon, Referral Bonus, Excellent Career Path


Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.


To understand more about IKEA, please visit our company website at

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