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Job no: 531765
Work type: Full time
Location: Quarry Bay 鰂魚涌
Job posting date:

Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 280 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.

CRM & Digital Marketing Specialist

Is this your next challenge in marketing?

  • Be responsible for all CRM marketing and loyalty / customer lifecycle campaign
  • Execute customer promotions independently according to the CRM plan, and coordinate with various channels including ATL, instore, social platform and member communication channel
  • Develop and implement content / copy for online and social communications
  • Assist eCommerce team to implement communication on social platforms to build brand awareness and drive sales
  • Work closely with cross-functional teams for system setting and maximize customer communication channel
  • Maintain information on website to promote campaigns
  • Analyze all marketing activities, drive efficiency and optimize campaigns
  • Perform ad-hoc tasks as assigned


Do you have experience in CRM and digital marketing?

  • Degree holder in Marketing, Business Administration or other related disciplines
  • 1-2 years of experience in CRM and digital marketing 
  • Experience in retail, FMCG industry or digital agency is an advantage
  • Independent, self-motivated with excellent communication and interpersonal skills
  • Ability to work in a fast-paced environment and able to manage multiple tasks under tight deadlines
  • Proficient in Microsoft Office including MS Word, Excel and PowerPoint
  • Excellent command of both spoken and written English and Chinese
  • Fresh graduate will also be considered

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website:

Issued by The Dairy Farm Company, Limited

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