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Job no: 531998
Work type: Full time
Location: Shatin 沙田
Job posting date:

SEO Specialist



We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.



  • You have minimum 2 years’ experience in Search Engine Optimization
  • You have specific knowledge of major search engines (Google, Yahoo!, Bing)
    You have proven experience of working in media buying agency and focused on SEM
  • You are a strong and effective communicator, a reliable team player
  • You are an organized, self-motivated person with good time management
  • You have experience with Google Analytics, Google Search Console and Google Tag Manager
  • You have experience in designing and generating SEO reports, making sense of data and provide insights to continuously enhance SEO performance
  • You have a thorough understanding of SEO and the correlation between SEO and SEM
  • You have basic meta and body copy writing skills (EN & TC)
  • You have experience in briefing, working with and evaluating external agencies
  • You have technical SEO experience, such as site structure optimization (site speed, code-to-text ratio, alt text etc.)
  • You have onsite SEO experience, such as site content, keyword research and keyword mapping
  • You have Link SEO experience: robots.txt, backlinks, link profile optimization
  • You can read, write and communicate in English and Chinese



  • Provide SEO expertise in both onsite and offsite factors across all digital touch-points
  • Analyze, develop and implement SEO strategies and tactics to the owned digital channels, to increase the visibility on all major organic search players (Google, Yahoo, Bing etc.) in TW and HK market
  • Continuously evaluate opportunities to increase IKEA visibility online by monitoring latest search engine regulations/algorithm, developing timely optimization actions, and involving the relevant functions in
  • Deliver comprehensive insight by regular reporting on SEO performance to be used throughout the business for IKEA HK and IKEA TW
  • Identify key traffic drivers from SEO perspective and conduct recommendations to stakeholders and follow through for implementation on all digital touch-points
  • Define SOPs and elaborate guidelines for content development on digital touch-points that is relevant to SEO and leading optimization projects by working with Web analyst, Web merchandising specialist, content developers, Marketing, CC&I and external vendors
  • Collaborate with Marketing department on SEM to find the best balance between organic and paid search, pro-actively provide feedback and monitor the effect between SEM and SEO to achieve synergy
  • Identify, evaluate and select SEO vendors/tools, when necessary, liaise and collaborate with vendors on a regular basis
  • Define key issues and propose site structure enhancement for SEO by working with Regional Business Analyst and IT
  • Utilize analytics tool to define and review over 30,000 search terms from home furnishing, IKEA brand and store perspective for HK and TW



Based on latest trend and local market needs, developing SEO plan and leading external and internal partners to drive traffic to IKEA HK and TW website/ app both in quantity and quality; providing insights of search behaviors during customer journey and driving the further developments to achieve business growth.



Annual Fixed Bonus, 5-Day Work Week, 17 days Public Holiday, Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave), Employee Medical Coverage, Non-Contributory Retirement Plan, Staff Purchase Discount, Birthday Coupon, Referral Bonus, Excellent Career Path


Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.

To understand more about IKEA, please visit our company website at

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