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Job no: 533495
Work type: Full time
Location: Quarry Bay 鰂魚涌
Job posting date:

DFI Retail Group (the ‘Group’) is a leading pan-Asian retailer. At 31st December 2021, the Group and its associates and joint ventures operated over 10,200 outlets and employed some 230,000 people. The Group had total annual sales in 2021 exceeding US$27 billion.

The Group provides quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.

The Group (including associates and joint ventures) operates under a number of well-known brands across food, health and beauty, home furnishings, restaurants and other retailing.

The Group’s parent company, Dairy Farm International Holdings Limited, is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices.

DFI Retail Group is a member of the Jardine Matheson Group.

Category Manager (Own Brand)

Is this your next challenge in merchandising?

The challenge is to:

  • Responsible for Own Brand category management, brand plans, budget management and coordination with stakeholders to deliver end-to-end from strategy to execution for Hong Kong and Macau
  • Responsible to co-manage a portfolio of Own Brands in multi-categories across Health Care, Beauty Care, Personal Care, Baby Care, and General Merchandise integrated within the Commercial Teams
  • Prepare category development roadmap and commercial plans to achieve sales, margin, and penetration targets
  • Own the annual own brand trade calendar and sustaining activation plans covering new launches and core ranges for multi-categories and multi-brands
  • Integrate category and brand planning synergised with cross-departments to maximise own brand penetration
  • Lead and manage own brand taskforces, internal engagements, and projects
  • Coordinate the product development calendar with Product Development Team to ensure own brand launches adhere within committed timeline
  • Prepare and consolidate sales reporting and presentation decks
  • Proactively monitor and analyse competitive intelligence, translate insights into actions to ensure own brand continues to be ahead of competitors from category development, pricing & promotion, and overall brand management

Do you have experience in category management?

  • Degree holder with at least 5-7 years solid category management, trade marketing, or account servicing experience in FMCG industry
  • Experience in Own Brand and Private Label, retail management, and product development will be an advantage
  • With preferred category management experience in Health Care, Personal Care, Beauty Care
  • Strong strategic and commercial mind-set, business acumen with good problem- solving skills
  • Result-oriented and independent with proven team management skills
  • Strong influencing, negotiation and communication skills
  • Excellent analytical skills, sensitive to figures and acute market sense
  • Structured and organised with strong project management to lead projects from strategy to execution
  • Ability to work in fast paced retail environment and to work with many different departments, business relationships and people
  • Proficiency in preparing presentation materials
  • Proficiency in English and Chinese


DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: www.DFIretailgroup.com

Issued by The Dairy Farm Company, Limited

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