DFI Retail Group
DFI Retail Group

    CRM Operations Executive (1 year contract)

    Apply now Forward job to a friend Internal Referral Job no: 533958
    Work type: Contract
    Location: Quarry Bay 鰂魚涌
    Categories: Corporate Communication / Public Relations, Customer Services, Retail Operation, e-Business / e-Commerce

    Job Highlights

    •  
      Supporting marketing promotion operations
    •  
      Assist in the execution of all eCRM
    •  
      Setup and management of campaigns & offers

    Job Description

    The Job

    • Supporting the day to day operational delivery for promotional marketing requests including new eCRM, digital campaigns, offers, rewards and content
    • Setup and management of campaigns, offers, rewards and promotions including templates, communications, workflow / journeys
    • Accuracy of content for campaigns
    • Testing of campaigns, offers and rewards
    • Tracking of campaigns, offers and rewards
    • Pre / post campaign analysis

    Digital campaign management and delivery

    • Assist the CRM Manager and the wider team in the execution of all eCRM, offers, rewards and digital campaigns
    • Setup of campaigns and offers/rewards within marketing automation tools or relevant systems include communication templates, send rules, workflow / journeys, audience selection, media selection and relevant tracking
    • Working closely with wider team to support campaign, offer/reward entry and checking / verification to ensure flawless delivery of campaign/offers and ensure campaign and offer creative and copy is received on time and campaigns are deployed in line with strategy
    • Carries out the end to end testing of campaigns and offers/rewards
    • Ensure that all campaigns are briefed to relevant stakeholders within defined timelines and that all teams are aware of each campaign
    • Assist the CRM Manager in the delivery of pre and post campaign analysis – ideally with experience of A/B testing and multivariate experiments
    • Sets up the tagging of email and digital campaigns to ensure these are properly tracked
    • Assist the wider team with ad hoc tasks as and when required

    The Role

    • Minimum 2 years’ experience in an eCRM / digital marketing campaign role with relevant industry experience
    • Knowledge of campaign management toolsets – experience with Salesforce Marketing Cloud and wider Salesforce tools is preferable
    • Ability to work within a structured environment with dependent timelines and SLAs
    • Able to operate under pressure when issues may escalate or timelines demand
    • Great attention to detail, ensuring that deliverables meet requirements
    • A well-organised, process orientated, and positive approach
    • Must be able to prioritise workload
    • Strong verbal and written communication skills and excellent interpersonal and relationship building skills
    • Proficient in spoken and written English and Chinese

    Job posting date: 17 Nov 2022 China Standard Time
    Applications close: 11 May 2023 China Standard Time

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    Join Us

    DFI Retail Group (“Group”) has a broad and exciting range of careers spread across its operations throughout Asia. To find out more and take the first step towards joining our rapidly expanding team, please see the listing below, or refer to the opportunities in your respective operating markets.
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