The Job

• Perform customer analysis and drive insights and recommendations from the results to address business questions
• Support CRM activities through customer targeting, lists preparation and analysis
• Conduct offer and campaign evaluations, recommend right tracking metrics, measure effectiveness and provide recommendations to improve future response/ ROI
• Support ad hoc analytics projects e.g. reporting streamline/ automation, customer segmentation
• Identify areas to improve efficiency and streamline process through automation
• Keep track on KPIs and regular reports on CRM and customer performance

The Person

• Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields
• 3+ years’ experience working in CRM/ loyalty analytics, business analytics, data science, business intelligence, preferably in Retail, FMCG, Loyalty or FS industry
• Solid experience in SQL
• Experience in Python, SAS, R, Tableau is advantageous
• Confident communicator of analytics to technical and non-technical audience
• A natural curiosity to interrogate data and identify hidden patterns to support business needs
• Knowledge of Google Analytics, Microsoft Azure environment and Databricks is a plus