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Job no: 528236
Work type: Full time
Location: Quarry Bay 鰂魚涌
Job posting date:

Dairy Farm is a leading pan-Asian retailer operating over 6,500 outlets, and employing over 180,000 people across 11 countries. Dairy Farm’s total annual sales exceeded US$17 billion and has a customer base of over 1 billion consumers across its highly diversified businesses. The Group operates supermarkets, health and beauty stores, convenience stores, home furnishings stores and restaurants under well known brands ranging from Wellcome and Mannings, to 7-Eleven, and IKEA. With such a broad offering and wide geographic reach, we welcome applications from candidates with a passion for retail, and a pioneering spirit to join our expanding team.

Assistant Marketing Manager - Digital

The Job

  • Work with creative agency to manage day to day offer content production. Ensure content is engaging, trendy and with quality
  • Own social media content production, distribution and promotion. Drive consumer engagement on social channels and grow follower base
  • Through working with agency, manage social media monitoring and keep internal stakeholders informed regularly
  • Drive digital retargeting and programmatic media strategy and work closely with internal teams to deliver the executive. Monitor the performance of this activity and drive on-going test and learn
  • Experienced in vetting promotional write ups in both Cantonese and English


The Person

  • Degree holder in Business, Marketing, Communications and related discipline
  • Minimum 4 years relevant working experience in digital/social marketing from retail, FMCG or digital marketing agencies
  • Solid experience in managing end to end CRM programmes
  • Demonstrate ability to run social media marketing promotions and campaigns
  • Proven track record in driving programmatic marketing and DMP usage
  • Able to manage multi-task in a face paced environment
  • Basic visual design and layout creation skills
  • Innovative, passionate and proactive on talking initiatives
  • Excellent organisation and communications skills
  • Good copy writing skills for Cantonese & English promotional material


Dairy Farm is responsible for ensuring that all personal information collected from each Candidate presented to Dairy Farm is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website

We are an equal opportunity employer. Personal data collected will be kept and handled confidentially by authorised personnel for recruitment purposes only. We will retain the applications of candidates not selected for a period of no more than 24 months. A copy of our Privacy Policy can be accessed by visiting our Company website.

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